Pattern
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Based in the UK and Canada, we make stories with a global outlook. Wherever they begin and however they're told, we want them to connect with audiences anywhere.
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About
Our History
Hentucky Productions was founded in the UK in 2009 by filmmaker and technology project delivery specialist Ivan Madeira, with a focus on creating original stories and finding interesting ways to make them.
Since then, we've produced short films that have screened at festivals internationally, with our work appearing on Amazon Prime, Tubi, BBC iPlayer, Apple TV and Highball TV. In 2020, Hentucky expanded to Toronto, giving us a base on both sides of the Atlantic.
Our debut feature, Pattern, won Outstanding Feature Film Producer at the Reelworld Film Festival in Toronto and Best Feature at the Roxbury International Film Festival in Boston. In 2022, the Toronto Star named Ivan one of Reelworld's "next big names of tomorrow" in independent filmmaking.
Along the way, we've collaborated with production companies on projects including the award-winning short Lifelike with Passenger Films and Diggers co-produced with New Sparta Productions and 42 Frames. In 2026 Ivan Executive Produced the theatrically released documentary 'Our Planet, The People, My Blood’ produced by True Perspective Films and Fly Away Films
What We're Trying to Do
At the heart of our stories, we want them to have characters that are... interesting. You'll root for them, hate them at times - forgive them or refuse to - but will celebrate/celehate their victories.
From a high stakes thriller to a meditative drama or a ridiculous microdrama, we want to provoke thought and start conversation. We want you to just feel something, anything, rather than walking away tutting a simple “meh.”
We work and experiment across different formats. We like to think of an idea as more than a single film, series or piece of content. A story might start in one place and grow somewhere else. For example it starts at a short turning into a feature or another long form medium. It has additional content via digital/social clips or a spin off micro drama. Interest grows into having a vodcast to do a deep dive. This grows into a live experience, a a red carpet screening with a Q&A, with an exclusive afterparty. Then there’s merch available, but actually interesting things related to the story world than a logo on a cheap t-shirt… or we do something else, something BIG that we haven't thought of yet that suits the project perfectly. Or… it’s just a short we put online, where it organically find its audience. Not everything needs to become everything, it just needs to feel like it belongs.
We currently have a growing international slate of projects in development. We’re working across different formats, with talented filmmakers that have something to say.
Contact
London, UK | Toronto, CAD