"We are a film production consultancy that creates original Film, TV and Online content. We provide strategic production advice, to help new filmmakers start their journey on the right foot."
"There is a theory according to Mr. Booker that there are only seven basic plots in the whole world. If that’s the case, then wouldn’t we have died by boredom already? What keeps our interest is the perspectives that can bring a seemingly old tale to life, and stop us from falling asleep at the dinner table.

This is why I started Hentucky Productions. I want to produce films that told stories I felt weren’t being fully represented. I wanted to tell stories that had a purpose that made you stop and think, but importantly that also entertained you. Sometimes you might be laughing than stroking your chin, or you might want to think WTF did I watch and need to have a cold shower, or you might just walk away with a warm feeling in your heart.

Regardless, I want to leave you feeling something. If that happens, then that’s fried gold right there.

After 12+ years working managing incredibly complex multi-million pound/dollar technology and business change implementations, I saw huge crossovers; whilst working on my no-budget films. I want to combine both skills to work with new – untried, untested, stuck in the catch 22 situation – talented filmmakers trying to get their break. I want to help identify a business strategy that will help articulate YOUR vision by creating a solid foundation and plan. Whether you want to self-fund or pitch to a producer, I wanted to make sure you have the confidence and a plan that makes everything seem way more manageable.

When I say manageable, this is having a plan that will have to take in account, a lot of hard work, support of your family, partner, friends, pets, your favourite staring wall, sleepless nights, working multiple jobs, crying babies, multiple existential crises, knockbacks… the list is endless.

You can never fully predict the future, and plans can change very quickly. All I want to do is empower you to help make the right decisions. Filmmaking requires teamwork and collaboration and compromise, and whilst this is vital, you must always be clear in what story you wanted to tell. Never lose that. "

Ivan Madeira - Founder

Original Content

When it comes to original content we are fairly selective on what we want to work on. Buying into the story is key to our identity and why we exist. This could range from a dark drama, to a light family comedy. As long as we truly believe in it, then we’re willing to put our all into it.

Our original content is written, produced and directed using the Hentucky team or our regular collaborators.

 Sometimes there are not enough hours in the day to create a story that blows us away. We believe in collaboration and co-productions and are open to meeting and working with new xcollabs, on a project by project basis. As long as we believe in your story, and we can find a way where we can work together, then we’re more than willing to get behind it. There’s always new talent waiting to get their chance, and we always are on the look. We don’t want to get too comfortable, stale and mediorce.


Business Case

Help develop the documentation to understand why you’re doing your project. Jargon alert galore with ROI’s, Risk Registers, Market Analysis.


We will help you put together a high-level budget, particularly when approaching producers.

Project Planning

Understanding your needs against available resource and monies to put together a legitimate end to end timeline. We can do an incredibly detailed Gantt chart if you’re feeling fancy, or a high-level presentation deck.


High-level story consulting services.

Resource Scheduling

Managing and budgeting for resources need careful consideration. We aim to identify the team you need based on your project.

Marketing (& Festival) Strategy

Working out together to put an actionable plan of how to market your film. Marketing starts at the beginning, and not at the end. This includes big considerations for entering the film festival circuit.

If you’ve shot first and asked questions later, have you looked back and asked yourself

“how could I have done this better?”

With the advent of technological advances people – including ourselves – have taken to a DIY approach. Rather than trying to navigate the system, people want to try and break the rules to get their voice heard. Being a “disrupter” sounds leather jacket cool, but no matter how much of a rebel you are there are some fundamental rules you should always consider.

Taking our experience within filmmaking and complex project management, we want to help first time filmmakers and producers with their projects. Some basic principles can help a production go a long way. Using business jargon can made any creative shudder, but the old adage is you can’t have showbusiness without business goes a long way (you’re shuddering right now?).

When we started out, we totally were failing forward (or backwards mainly). Having a track record is the ultimate catch-22 that stops you from applying to grants, finding a producer and raising money. You put in your own cash, you make your film and then no one sees it. It’s utterly disheartening.

If you’re an independent filmmaker, then our consulting services are aimed at you. We want to be an affordable and a worthwhile investment. It’s expensive making films, but with a small investment upfront, we want to help you in creating the foundation that you can build your project(s) on. As you meet producers, executive producers, actors, writers, cinematographers; everyone will have their own say. Our services are designed to give you that starting point you can build on, as you build your team. It’s all about giving you more confidence as a filmmaker AND a business person.

Finally, we never want to strip away your vision and ‘sell out’ to make some money. It’s up to you ultimately in what your goals are for the films you want to make. You might want to make the least commercial film possible, only seen by an incredibly niche market. You might want to go on to direct a huge francise. We will never want to stifle your ambitions either way. Regardless, it doesn’t mean you can still adopt some business savvy ideas to support you along the way.